I’ve lost track how many times people have asked me if there is another person in the same industry attending my networking meeting. I’m not sure why people worry so much about the competition in the room. At the end of the day, people buy people. They buy from people they know, like and trust so if there are two business coaches in the room, I never worry. I’ve spent time over the years building relationships with the people that I want to work with and now they come and find me when they need help in their business.
Although we are all probably promoting the same products or services, the way in which you interact with your potential clients is so important. If there is something they don’t like, they probably won’t come back to you but will go and look for one of your competitors.
People also talk! Surprisingly this is news to some people, but the networking community is often quite tight-knit and people know all sorts of people. It never ceases to surprise me how many people know someone in my network or one of my personal friends! The world is getting smaller and smaller with social media and everyone seems to know someone you know too.
Are you on social media? I have a big following on social media and I’m beginning to realise that it’s probably bigger than I realise. The number of times I go to a networking meeting and someone there knows all about me, where I’ve been, what I’ve been doing and all about my brand. We’ve never met but they’ve seen me on social media and recognise me from my photograph!
Visibility is so important. If you hide at home or in your office, how will people know who you are or what you do? I do a lot of networking so meet people face-to-face; I also do a lot of social media so I have an online presence. Someone posted in a Facebook group recently about stopping work for the summer holidays. Six weeks is a long time for you to be away from networking or social media. People very quickly forget who you are and replace you with someone else who they’ve seen recently. We all do it, it’s just human nature. I recently met someone at a networking meeting who I haven’t seen for a long time. I’d forgotten all about his business and the service he offers until we sat down and had a catch up. His service is great for start ups and something I’m often asked about so now that we’re back in touch, I can send him referrals. It’s just how it works.
Enjoy the summer, keep your profile visible and catch up soon